About the Company

The company sells handmade jewelry crafted by artisan Chilean women to a clientele that is very trendy, appreciates excellent service and is very socially conscious.  

After the success of the last e-commerce store that they have, www.musaaccesorios.cl, the owner wanted to bring the online experience to North America.   


The greatest challenges in building this website is building out the persona for the client.  She has a tried and true model for the overseas market and having to explain to her that she will have to focus on a more narrow niche was a difficulty we overcame.

The positive side of this came out when the site added another eco-conscious feature, which was naturally a part of the original concept but never branded as such.  This is the #noplastic promise that the organization closely embraces.  None of the packaging is made from any single-use plastic.  They only use recyclable and reusable materials for the packaging and boxing.

Another opportunity that grows out of an initial challenge was implementing the shipping options for the website.  Ultimately, it was decided to go with a company that ships everything for a low price and is also carbon-neutral.  This aligns perfectly with the vision and values of the website owner.

We did a complete new layout for the website, including custom product pages, integrated stripe checkout with seamless one-click ApplePay integration, and built it on an AWS sever with Auto-Scaling, Elasticsearch, and Cloudfront.  This server setup coupled with my L2MP stack allows the website to host more than 500 concurrent visitors at a very reasonable cost.

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Why Work with Me?

Process Centered Development

Building and hosting websites has taught me a thing or two about what works and what does not.  This is why I use a checklist with over 100 items that we make sure goes into every site to make sure that you get the best results possible.

Results you can Measure

The great thing about the digital age we are living in is that almost everything is measurable.  We can tailor your site to focus on the metrics that are most important to YOU!  We can measure and analyze those results and help you make informed decisions about your marketing strategy.

Focus on Your Business

Let me focus on making sure your website works to get you high quality leads and purchases, while you make sure that your business runs as efficiently as possible, without worrying about the technical tasks required to develop and maintain your website.

Entrepreneur Like You

I have developed several businesses from concept to acquisition (and a lot of failures as well), so I understand that any major investment requires an important ROI.  I strive to make that happen for you, working with you to create exponential value.